Jiyuka / Freestyle

If you are longing for warmth, the sea and a spring awakening after the dark and cold winter months here, then the time is ripe for the Côte d'Azur. After the mild winters, in spring on the Côte d'Azur nature comes to life along the coast and a variety of flowers begin to bloom to fill the landscape with color and fragrance.

One of the most notable blooms is the mimosa, which adorns the hills and valleys of the region with bright yellow flowers in February and March. Their sweet fragrance and radiant color transform the landscape into a true paradise.

The hatsu-ike 初生け, the first arrangement of the year, which is made up of the characters hatsu 初 (the first) and 生け (Ike) from the term ikebana, stands for the first ikebana of the year. It is not just a ritual, but also celebrates new beginnings and the art of living in harmony with nature. In the spirit of hatsu-ike, kadokas create special arrangements to mark the transition into the new year. This practice is a symbolic gesture for renewal and reflects the hopes and aspirations for the coming year.

Ikebana will soon adorn the homepage of the 'Brewing Beauty Company Co'. My colleagues and I have created and arranged lots of Ikebana for this, which were 'immortalised' in a professional shoot. How do ikebana and cosmetics go together? That's what we asked ourselves when we received the enquiry. And although there is no direct link between Ikebana and cosmetics, one could argue that Ikebana as an art form emphasises the aesthetics and harmony that are also important in cosmetics.